Chick-fil-A opened outlets in New York City a few years ago. The New Yorker just wrote an article entitled: “Chick-fil-A’s creepy infiltration of New York City.” In it, they called out the fast-food chain’s “pervasive Christian traditionalism” among other critiques.
The author of the article, Dan Piepenbring, described being “alone on the rooftop of the largest Chick-fil-A in the world” on Fulton Street in Manhattan, noting it opened last month and is the company’s fourth operation so far in the city. He also said that “New York has taken to Chick-fil-A” and that the chain intends to open “as many as a dozen more storefronts in the city.”
“And yet the brand’s arrival here feels like an infiltration, in no small part because of its pervasive Christian traditionalism,” he continued. “Its headquarters, in Atlanta, is adorned with Bible verses and a statue of Jesus washing a disciple’s feet. Its stores close on Sundays. Its C.E.O., Dan Cathy, has been accused of bigotry for using the company’s charitable wing to fun anti-gay causes, including groups that oppose same-sex marriage.” The horror of it all!
Perhaps what he meant was the gangs of cows and chickens battling in New York’s streets:
Piepenbring detailed that when the first Chick-fil-A opened in New York three years ago, “a throng of protesters appeared. When a location opened in a Queens mall, in 2016, Mayor Bill de Blasio proposed a boycott. There were no boycotts or protests when the latest Chick-fil-A opened their doors in New York City. Chick-fil-A has been wildly successful in New York City. Their expansion raises questions about what we expect from our fast food and to what extent a corporation can join a community.”
The author of the article said that Chick-fil-A’s “emphasis on community … suggests an ulterior motive. The restaurant’s corporate purpose still begins with the words ‘to glorify God,’ and that proselytism thrums below the surface of the Fulton Street restaurant, which has the ersatz homespun ambiance of a megachurch.” Gee, I thought it was just a great place to eat. I don’t go there to worship God… I go there to eat nommy food. Then he began to pick at the deliberate marketing ploy of misspelling words in their mantra: “EAT MOR CHIKIN.” He also doesn’t like their emphasis on cows. Go figure.
“Employees dance around in Cow suits. The company’s advertising manager doubles as its ‘Cow czar.’ The Cows have their own calendar. (This year’s theme is ‘Steers of Yesteryear.’),” he added. “They’ve been inducted into the Madison Avenue Walk of Fame, and their Facebook following is approaching seven figures. Stan Richards, who heads the ad agency that created the Cows, the Richards Group, likened them to ‘a guerrilla insurgency’ in his book, ‘The Peaceable Kingdom’: ‘One consumer wrote to tell us the campaign was so effective that every time he sees a field of cows he thinks of chicken. We co-opted an entire species.’”
Want more? Here ya go… from the people with no tolerance and no sense of humor we are aware of at the New Yorker:
It’s impossible to overstate the role of the Cows—in official communiqués, they always take a capital “C”—who are displayed in framed portraits throughout the Fulton Street location. If the restaurant is a megachurch, the Cows are its ultimate evangelists. Since their introduction in the mid-nineties—when they began advising Atlanta motorists to “eat mor chikin”—they’ve remained one of the most popular, and most morbid, advertising campaigns in fast-food history, crucial to Chick-fil-A’s corporate culture. S. Truett Cathy, the chain’s founder and Dan Cathy’s late father, saw them as a tool to spread the gospel of chicken…It’s worth asking why Americans fell in love with an ad in which one farm animal begs us to kill another in its place.
It’s worth asking why Americans fell in love with an ad in which one farm animal begs us to kill another in its place. Most restaurants take pains to distance themselves from the brutalities of the slaughterhouse; Chick-fil-A invites us to go along with the Cows’ Schadenfreude. In the portraits at the Fulton Street restaurant, the Cows visit various New York landmarks. They’re in Central Park, where “EAT MOR CHIKIN” has been mowed into the lawn. They’re glimpsing the Manhattan Bridge from Dumbo, where they’ve modified a stop sign: “stop eatin burgrz.” They’re on the subway, where the advertisements . . . you get the picture. The joke is that the Cows are out of place in New York — a winking acknowledgment that Chick-fil-A, too, does not quite belong here.
Oh moo! This guy is cow obsessed and paranoid of Christians. “Its arrival in the city augurs worse than a load of manure on the F train,” Piepenbring added, noting also that “there’s something especially distasteful about Chick-fil-A, which has sought to portray itself as better than other fast food: cleaner, gentler, and more ethical, with its poultry slightly healthier than the mystery meat of burgers.” He concluded, urging New Yorkers to say “NO MOR” to Chick-fil-A.
The fact that Chick-fil-A has Christian values has made it even more popular which evidently a number of liberals find vexing. Even Piepenbring noted that he “could see that the line to get inside” the new Fulton Street restaurant “stretched almost to the end of the block.” Not only do they promote ethics and traditional marriage, they help whenever there is a disaster. Oh, and they have great food. No one was keen on the boycott, but everyone is hungry in New York. Evidently cows are evangelists… Eat Mor Chickin!
Chick-fil-A’s arrival in New York City feels like an infiltration, in no small part because of its pervasive Christian traditionalism. https://t.co/wnhMrMBN6z
— The New Yorker (@NewYorker) April 13, 2018
Are you people for real?
— Matt Threlfall (@RiponPreacher) April 13, 2018
I hate when my city is infiltrated and subverted by the unpatriotic scourge of chicken restaurants pic.twitter.com/omhQtp8u2U
— Everything I Hate is a Terrorist Organization (@notwokieleaks) April 13, 2018
Haha. Oh NO those Christians are at it again. ? Relax NY sit down have a sandwich. It’ll be ok.
— momza83 (@momza83) April 13, 2018
Trying to imagine the New Yorker blasting a thriving restaurant chain for its "pervasive Muslim traditionalism" or "pervasive Jewish traditionalism" https://t.co/6KFys22iz5
— Peter J. Hasson (@peterjhasson) April 13, 2018
This article is a load of crap. Just eat the food and enjoy or don’t eat the food. Your choice!
— Trish C the Dish (@TrishCtheDish) April 13, 2018
I'm not a big Trump supporter but this is why it's hard to take a lot of his critics seriously.
Everything's a major crisis.
You are showing less perspective than my teenage daughter.
— Paterfamilias (@PaterFam27) April 13, 2018
Is there anything funnier than the people who feel perpetually threatened by a Chick-fil-A? pic.twitter.com/kBbtkAamZI
— T. Becket Adams (@BecketAdams) April 13, 2018
Bet you wouldn’t say this about any other religion ?
— cristina (@CarinaLopez718) April 13, 2018
Someone send help I just rolled my eyes so hard they fell out of my head: "And yet the brand’s arrival here feels like an infiltration, in no small part because of its pervasive Christian traditionalism."https://t.co/rM03YGDR45
— Haley Byrd (@byrdinator) April 13, 2018
I for one eat chick-fil-a cause I love a heavy dose of pervasive Christian traditionalism
Has nothing to do with the chicken https://t.co/7mbPEPoMvv
— Cabot Phillips (@cabot_phillips) April 13, 2018
Liberals are coming again for Chick-fil-A. Let the people have their spicy chicken sandwiches! https://t.co/721G9XXkip
— Britt McHenry (@BrittMcHenry) April 13, 2018
I was a Clinton-supporting liberal who interned in the White House until I spent time on scholarship at Yale. It was Yale-style liberalism that turned me against liberalism. A good day to eat Chick-fil-A. https://t.co/UnEFVoZ2ey
— Robert Barnes (@Barnes_Law) April 13, 2018
It’s a CHICKEN SANDWICH https://t.co/57dsByh53U
— Dana Loesch (@DLoesch) April 13, 2018
— Nick Short ?? (@PoliticalShort) April 13, 2018
“Pervasive Christian traditionalism”…I don’t know about the rest of you, but I go there for the waffle fries.
— Amy Curtis (@RantyAmyCurtis) April 13, 2018
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